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Case Study
Cosmetic Clinic Local SEO
“Unique digital marketing strategy surfaced it on the top of local searches”
When the project was onboarded, gaining visibility by beating local brands was popped as the biggest challenge. The goal was tough to achieve, but our dedication and expertise in local SEO were ready to sail across any storm of challenges. We consistently came up with a unique strategy, and frequently optimized web content, and pages. Eventually, it happened. The keywords started off ranking, beating all competitors who were ruling no less than a king in the local aesthetic market of Australia. It was amazing to see how this clinic leaped from no name to fame.
Local SEO means optimizing the website to attract traffic and queries from a specific location. It was really hard to do so, as there were many roadblocks interrupting our way. Firstly, we needed to identify what were those, as:
Upon analyzing the challenges, we had a crystal clear picture of where we should start. Despite being tricky, we did it step by step by eliminating all errors & fulfilling requirements to make it adaptive to local SEO in these ways:
The local SEO hacks yield results when they have been executed so well. To make it happen, we had to create a blueprint of what to do. It needed approvals and lots of discussion with the development team.
Seeing the website gaining the attention of the local traffic was amazing. We saw the website claiming recognition from nowhere in the competition. Its keywords started making it to the top of the searches in the local area.
Our customer from overseas was Happier than ever. He sounded bold and confident in claiming that we nailed it. It was obvious that we had hit right at the goal. His satisfaction was reflected in his happy words, which boosted our morale.
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